How to Design a Landing Page That Converts Visitors Into Customers

How to Design a Landing Page That Converts Visitors Into Customers

A landing page is a website page that’s created specifically to convert visitors into customers. It serves as a hub for your entire online marketing campaign and is an essential part of every successful digital strategy.

Why do we need a landing page?

A landing page acts as a virtual elevator pitch for your product or service, delivering all of the information that a visitor needs to decide whether or not they’d like to convert. It also provides you with the chance to test and improve your offer to increase conversions.

The goal of your landing page is to entice visitors to take a desired action, such as signing up for your newsletter or making a purchase. That means that the design of your landing page and your copy must be geared towards driving conversions.

You can use a landing page builder to create a customized, highly optimized landing page for your brand, and the process is simple and straightforward. Once you’ve chosen a template, all you have to do is drag and drop the elements that you want onto your page.

Keep the CTA Above the Fold

The most effective landing pages contain all of their important information above the fold, meaning that it’s visible to visitors without having to scroll down the page. This helps entice visitors to take the desired action, which is often to click on your CTA button. 랜딩 페이지 제작

Your CTA must be visible and clearly positioned on your landing page, with a color that contrasts with the rest of the page and is easy to find. It also must be accompanied by clear action verbs that indicate what visitors can expect to do when they click on your CTA.

Be Consistent with Your Advertising and Audience

It’s important to match your landing page copy to the paid ad that brought visitors there, or the social post or blog CTA that led them to the page. You don’t want to be using bait and switch tactics, a common marketing technique that confuses potential leads.

Be Sure to Include a Conversion Form

Finally, it’s vital to ensure that your landing page contains a form that visitors can use to submit their name and email address for further marketing. This form should be responsive, so it automatically adapts to the size of a visitor’s screen as they browse on desktop or mobile devices.

You can also add a call to action to your contact form that links to a thank you page, so visitors know where they can go to get further help with their request. In addition, you should provide your visitors with multiple options to communicate with you, including a chat option, social media links, and email.

Optimize Your Landing Page for Responsive Devices

More than half of all web traffic is generated from mobile devices, so it’s crucial that your landing page is responsive and displays correctly on smartphones, tablets, and other mobile devices. This will give your visitors a great experience and encourage them to stay on the page and convert into customers.